Impact Award for Diversity, Equity, Access and Belonging

The PCACAC Impact Award for Diversity, Equity, Access and Belonging is awarded to an individual or organization that has made a tangible influence to further diversity, equity, and inclusion initiatives within the PCACAC region. As a regional affiliate, PCACAC has a clear history of producing leaders who impacted the diversity, equity and inclusion of students and professionals in the admissions process, both at the regional level and through leadership in NACAC. This award seeks to honor individuals or organizations who have made opportunities for students who are under represented, underserved, and/or marginalized in postsecondary education.

Considerations for Selection:

Demonstrated Leadership in Advancing Access Initiatives: Evidence of proactive leadership in creating, implementing, or supporting programs and policies that promote diversity, equity, and inclusion within the college admissions process.
Impact on Under Represented Communities: Tangible contributions to expanding opportunities and breaking down barriers for students who are under represented, underserved, or marginalized in postsecondary education.
Advocacy and Collaboration: A track record of advocating for systemic change and fostering collaboration among colleagues and institutions to further equity and access in higher education.

Membership in PCACAC is not a criterion for selection but special consideration will be given to professionals and organizations in the PCACAC region.

2025 Recipient

James Pennix
Director of Recruitment
Virginia Polytechnic Institute and State University

Award presented by Luis Portillo

For over 20 years, this year’s recipient has been a passionate advocate for diversity, equity, inclusion, and belonging in college admissions, using his platform to open doors for underrepresented students across the region. As a first-generation college going student from Madison Heights, VA, he went on to become a basketball legend at Roanoke College, recently being inducted into their Athletic Hall of Fame. James, affectionately called "JP" by many, his journey began with a deep commitment to rural Virginia, where he has worked tirelessly to break down barriers for students in underserved communities. His efforts included direct outreach to students in these areas, ensuring they had the information and resources necessary to navigate the college admissions process.